Berardino Baratta is the Senior Director of Technology Strategy for MxD. In this role, Berardino works closely with partners and internal teams to develop a technology roadmap that supports American manufacturers as they embrace and benefit from Industry 4.0. Berardino has over 25 years of diverse experience including recent roles as CEO of Potentia Analytics, a healthcare startup and Founding General Manager of Freescale Semiconductor’s Multimedia Applications Division. Prior to these roles, he led the Strategy, Marketing and Business Development team for Freescale’s Wireless and Mobile Systems Group. Berardino began his career with Metrowerks Corporation, a leading provider of Software Development tools, where he led engineering through its growth from startup to public corporation through acquisition by Motorola Corporation. Berardino received his Bachelor of Mechanical Engineering (Honours) from McGill University.