Social Media has the power to connect you with targeted audiences. Twitter®, Facebook®, YouTube®, LinkedIn® and others can help keep your audience informed with up-to-the-minute details about your participation at AeroDef 2020.
What Social Media Sites Should I Use?
Twitter – Post updates about your company, new products, special offers and more. Use #AeroDef2020 or retweet @AeroDefMfg
YouTube – Use video to connect with your customers.
LinkedIn – Develop relationships with customers and prospects.
Facebook – Post about your participation and tag us using the handle @AeroDefManufacturing.
What Should I Post to Social Media Sites?
Below are several examples of what you can post to social media to promote your booth, new products, features, and more! Copy and paste the below posts to your social media account – be sure to replace what’s in parentheses or represented by a blank line with your booth #, custom landing page link, or company name.
Twitter
Example 1:
We’ll be at @aerodefmfg March 16-19 in Fort Worth, Texas. Be sure to stop by booth (insert your booth #) to see our products in action! #AeroDef2020 (Copy and paste your custom landing page link here)
Example 2:
Here’s a free registration link for #AeroDef2020! Register now with our special link and stop by booth (your booth #) to see us! (Copy and paste your custom landing page link here)
Facebook
We’re excited to be a part of #AeroDef this year and we would love to see you there. Register at the link below for a free exhibits pass, using our special code. Don’t forget to plan to visit our booth (insert your booth number) while you’re at the event! We will have special products, new innovative ideas, and solutions you need. @AeroDefMfg is at the Fort Worth Convention Center March 16-19 in Fort Worth, Texas. See you there! (Copy and paste your custom landing page link here)
LinkedIn
Personal LinkedIn:
My company, (name), will be participating in AeroDef this year! Stop by our booth (number ___) to see new products, technologies, and find solutions to your manufacturing challenges. Click the link below for a free registration pass, courtesy of (insert company name). (Copy and paste your custom landing page link here)
Company LinkedIn:
We will be at AeroDef this year! AeroDef is March 16 – 19 at the Fort Worth Convention Center. Stop by our booth (insert number) to see new products, technologies, and find solutions to help with your manufacturing challenges. Can’t wait to see you there! Click the link below for a free registration pass, courtesy of (insert company name). (Copy and paste your custom landing page link here)
YouTube
Shoot a short video of the new products you’ll be featuring at AeroDef and post it. Be sure to include your booth number, name, and a brief description of the product in the description section. Then post the video link to Facebook and Twitter using #AeroDef2020 so you are seen by attendees.
If you have a question about social media or would like to receive your special registration link for social media, please contact Amanda Menard at amenard@sme.org
Social Media Advertising
Did you know that the average social post only reaches 2% of your total followers? Social media advertising is a great way for you to reach your audience. It’s incredibly cost effective and can work with any budget. You’ll want to make sure you’re targeting the correct audience for your company. For these ads, you’ll need to target specific job titles, companies, or locations.
Always use high-quality (high-resolution) images. While not necessary to do, ads or boosted posts that contain multiple images tend to perform a bit better. Some image ideas you could use include those that contain your logo, the AeroDef logo, products you want to promote, or your booth from past shows.
Twitter copy example:
Join us at @AeroDefMfg this year! We’ll be in booth number ___. Your exhibit floor pass is on us when you register here: (Copy and paste your custom landing page link here)
Facebook copy example:
If any image contains text, make sure the photo copy is no more than 20% of the image area, or Facebook will not approve your ad. You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Here’s some example copy for you to use;
We are excited to exhibit at @AeroDefManufacturing in booth#___. Join us in Fort Worth, Texas March 16-19 and we’ll cover your exhibit floor pass when you register here: (Copy and paste your custom landing page link here)
Whether you are placing ads, or just posting always be sure to link back to your personalized AeroDef landing page!
There are many resources available to you for social media advertising. Below is an article we thought would be helpful.
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
Article originally published on hootsuite.com by Christina Newberry, May 6, 2019
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
Of course it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options.
In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend.